This project involved the development of a complete campaign brand for Daniel Bashore’s run for local government. The goal was to create a clear, approachable, and recognizable visual identity that could effectively communicate the candidate’s message across a variety of public-facing platforms.

I designed the core campaign brand along with multiple logo lockups to ensure flexibility across different applications and contexts. The identity system was then extended into a range of campaign materials, including yard signage, website assets, stickers, and t-shirts, all created to maintain consistency and visibility throughout the campaign.

The result is a cohesive and adaptable brand presence that supports strong name recognition, reinforces campaign messaging, and connects with the community across both digital and physical touchpoints.