This project highlights a wide range of social media content created for a cosmetology education company, designed to educate, engage, and grow an active online community. The content spans original photography, custom illustrations, and curated imagery sourced from students and followers (used with permission), creating a dynamic and relatable visual presence.

A key focus was encouraging interaction—many posts were built around questions and prompts that invited viewers to share their thoughts, experiences, and techniques. This approach helped foster conversation, increase engagement, and build a stronger connection between the brand and its audience.

The result is a diverse, visually cohesive body of content that balances education with community-building, supporting both learning and meaningful social interaction.